About

SHE’LL is an independent house of bold fashion for women, based in India.
Passion for prints, diligent details, immense love for colour and fabrics, poetic and rigorous, ageless and timeless, powerful and versatile, cool and contemporary,
the label’s world is an intriguing interplay of strength and beauty.

SHE’LL has a vision to establish an exuberant language of femininity that transcends fashion to inspire strength and confidence in the women through her designs. It is an expression that is evocative and eccentric in character, fluently spoken with a beauty that is intense and romantic.

The label is cultured and erudite, underpinned by a belief in the power and skill of craftsmanship. Mind and hand work together to bring imagination to life with precision, artistry and the compelling dexterity of the handmade. Respect for traditional skills is combined with an excitement for innovation,

in technique and application.

SHE’LL is at heart, a storyteller, hence collections are formed around a narrative, championing heroic women at a particular place and a moment in time.
Her fashion is dramatic, atmospheric and outspoken in the service of emotion:

It is not what they wear, but how they feel that matters.